I am a firm believer that charitable giving by individuals is intrinsic and inherent in our nature. The definition of Philanthropy is, â€œLove of Mankind.â€ The sense of fulfillment that comes from helping others often motivates those who work in the non-profit world. So why would we not expect these same instincts from our donors?
A lasting development effort finds success when there is a focus on the donor, particularly communicating their value to your organizations and its work.
Here are three appropriate phrases from Donor Centered Fundraising, by Penelope Burk
- “We received your generous gift, and we are so very pleased you gave it to us.”
- “The resources you provided us are being used exactly in the way you intended.”
- “The project you are supporting is having a positive effect.”
More about Donor Centered Fundraising: http://cygresearch.com/dev/?page_id=23